‘The Next Big Thing’ also adopts a novel concept. The finale comes with the option to transform someone’s life. As per Dame Dash, “We have reinvented the stale singing competition show for our audience.” Tina Davis added that this approach is a first of its kind and has been implemented on a massive scale. The final showdown between the last two finalists gives the winner a one-in-a-million chance to secure a record deal on the spot from A&R executives - Serge Durand (Capitol Records), Erika Coulter (Epic Records), Tuo Clark (Def Jam Records), and CEO Ghazi (EMPIRE Records). They are pitted against each other in a demanding boot camp where the contestants need to compete every week in a line-up of the toughest survival-of-the-fittest challenges. ‘The Next Big Thing’ features 21 shortlisted and exceptionally talented hip-hop and R&B artists from across the country. The Next Big Thing Plot: What is it about? The host and the three judges are expected to return for season 2, if and when it happens. Record executive, film producer, director and actor Dash is primarily known for co-founding Roc-A-Fella along with Jay-Z and Kareem “Biggs” Burke.Īpart from the trio, Lil’ Kim, Tamar Braxton, and radio personality Joe Budden feature among the celebrity guest stars and mentors. The series is hosted by radio presenter, TV personality, and author Charlamagne Tha God. Xavier Lamar Dotson, aka Zaytoven, is a renowned keyboardist and a record producer who has collaborated with some of the top names, including Usher, Future, Gucci Mane, Waka Flocka Flame, Lecrae, Young Scooter, Young Dolph, and Shy Glizzy. She is the primary on-screen show-lead, who works alongside Zaytoven to guide the up-and-coming artists. ‘The Next Big Thing’ features a judges panel comprising Tina Davis ( Chris Brown’s former manager), Grammy-winning producer Zaytoven and Roc-A-Fella Records co-founder Damon Dash. Davis, the founder of Phase Too, Inc., has held prominent positions at Def Jam and Empire.
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